Momentum is not only a physical principle; it is a psychological phenomenon. Students learn how the "Big Mo" of the bandwagon effect contributes to the development of fads and manias, and how modern technology and mass media accelerate and intensify the effect. Students develop media literacy and critical thinking skills to analyze trends and determine the extent to which their decisions may be influenced by those who manipulate a few opinion leaders. Note: The literacy activities for the Mechanics unit are based on physical themes that have broad application to our experience in the world concepts of rhythm, balance, spin, gravity, levity, inertia, momentum, friction, stress and tension.

The activities here work on analysis and synthesis skills. They take canonized text that are often taught at different times in the school year due to their placement in U.S. and world history and ask students to pair them together. A variety of activities and assessments are described or suggested throughout this resource to help students explore the boundaries surrounding certainty and doubt and lived experience.

This resource is a quick reference guide for students as they develop body paragraphs in response to persuasive writing tasks, such as the Writing SOL Short Paper. The resource includes various strategies that students can use for elaborating on ideas and exemplar paragraphs based on a released SOL prompt.

Students learn basic marketing concepts and use professional marketing techniques to compose an advertisement for a hybrid vehicle. In the process, they learn the principles of comparative analysis.

This resource is a quick reference guide for students as they develop body paragraphs in response to persuasive writing tasks, such as the Writing SOL Short Paper. The resource includes various strategies that students can use for elaborating on ideas and exemplar paragraphs based on a released SOL prompt.

This resource is a quick reference guide for students as they develop body paragraphs in response to persuasive writing tasks, such as the Writing SOL Short Paper. The resource includes various strategies that students can use for elaborating on ideas and exemplar paragraphs based on a released SOL prompt.

This resource is a quick reference guide for students as they use effective conclusion strategies while crafting essays in response to persuasive writing tasks, such as the Writing SOL Short Paper. The resource includes various strategies that students can deploy when concluding an essay and an exemplar paragraph based on a released SOL prompt.

This resource is a quick reference guide for students as they use effective conclusion strategies while crafting essays in response to persuasive writing tasks, such as the Writing SOL Short Paper. The resource includes various strategies that students can deploy when concluding an essay and an exemplar paragraph based on a released SOL prompt.

This resource is a quick reference guide for students as they craft effective introduction paragraphs in response to persuasive writing tasks, such as the Writing SOL Short Paper. The resource includes essential components, stylistic options, guiding questions, and an exemplar paragraph based on a released SOL prompt.

This resource is a quick reference guide for students as they craft effective introduction paragraphs in response to persuasive writing tasks, such as the Writing SOL Short Paper. The resource includes essential components, stylistic options, guiding questions, and an exemplar paragraph based on a released SOL prompt.

This resource is a quick reference guide for students as they craft effective introduction paragraphs in response to persuasive writing tasks, such as the Writing SOL Short Paper. The resource includes essential components, stylistic options, guiding questions, and an exemplar paragraph based on a released SOL prompt.

This resource is a quick reference guide for students as they craft effective introduction paragraphs in response to persuasive writing tasks, such as the Writing SOL Short Paper. The resource includes essential components, stylistic options, guiding questions, and an exemplar paragraph based on a released SOL prompt.

This resource is a quick reference guide for students as they craft effective introduction paragraphs in response to persuasive writing tasks, such as the Writing SOL Short Paper. The resource includes essential components, stylistic options, guiding questions, and an exemplar paragraph based on a released SOL prompt.

The goal of this activity is to understand how techniques of persuasion (including background, supporting evidence, storytelling and the call to action) are used to develop an argument for or against a topic. Students develop an environmental case study for presentation and understand how a case study is used as an analysis tool.

This video is part of the Learn and Grow with WHRO TV series. Watch Caroline Doughty teach about writing a persuasive letter.

This site provides a standards-based lesson on how the use of posters during WWII helped win over the hearts and minds of the American people.

The purpose of this course is to systematically examine the elements and factors which result in an effective speech. Tying these together are the themes of information and ethics, emphasized in each resource because they are becoming increasingly important to all communicators. Upon successful completion of this course, students will be able to: resolve ethical issues involving speech preparation and presentation; recommend techniques for resolving issues, which may interfere with active listening; identify the most effective speech topics, qualities, content, and delivery techniques based on the specific characteristics of an audience; evaluate the effectiveness of speeches for different types of audiences; use online and library-based research to find and critique the credibility of sources of information; cite sources of information appropriately, accurately, and clearly in both spoken and written contexts; choose the most effective pattern of organization for presenting different types of information to a listening audience; evaluate the effectiveness of supporting details or evidence based on the main ideas or arguments they are used to support; choose the most appropriate pattern for organizing a persuasive speech, based on the relationship between arguments and evidence or the relationship between the topic and the audience; identify whether the functions of an introduction or conclusion have been fulfilled and will be effective when presented to a specific type of audience; create keyword and sentence outlines for informative and persuasive speeches; revise a passage written for readers so that it can be delivered effectively and engagingly to listeners; identify and use techniques to improve the fluidity and clarity of verbal delivery; recognize non-verbal techniques that communicate the speakerĺÎĺ_ĺĚĺ_s confidence and credibility in a sample speech; demonstrate comprehensive knowledge of effective, ethical public speaking by accurately and thoroughly assessing the qualities of entire informative, persuasive, and special occasion speeches. This free course may be completed online at any time. (Communication 101)

Students develop a persuasive peer-to-peer case against smoking, with the goal to understand how language usage can influence perception, attitudes and behavior.

This resource is intended as a Summative Extension activity to the resource created by Samantha Gibson entitled "The Fire Next Time." The original source contains a detailed lesson plan that incorporates primary source documents in order to compare and contrast leading figures of the Civil Rights movement. This extension activity is intended to provide a synthesis activity that asks students to consider and explore a modern-day example of social protest and evaluate various approaches to the same issue.
Optional extension activities include a collaborative persuasive presentation that requires research and rhetoric skills to be successful and/or an individual written research paper.

This resource is designed as an end-of-unit choice assessment board for students. Although students are permitted to select from a variety of response options, the teacher can still control what each option includes, thus ensuring that the responses students generate meet the unit objectives.

As-is, this resource focuses on literary elements, compare/contrast, cause-and-effect, literary arguments, and rhetoric/persuasion using Gaston Leroux's "The Phantom of the Opera" as the paired text. However, this resource is easily adaptable to suit any text and/or instructional focus.