Once students have learned how to conduct close-reading of a visual text, they reflect on how they might transfer this skill to the written word.

Once students have learned how to conduct close-reading of a visual text, they reflect on how they might transfer this skill to the written word.

Students will watch a teacher selected Apple advertisement/video and then identify the various Apple products mentioned in the ad. Students will then discuss how technology has changed the US marketplace and how the advertisement reflects the values of American culture. After discussing the current use of technology in the workplace, students will collaborate and hypothesize what the future of technology and American culture is based on current trends. Essential vocabulary: culture, technology, automation.